Latest Report : Global Cruise Market Report: 2012 Edition - Market Research Reports

Global Cruise Market Report: 2012 Edition - Market Research Reports

For more details on the content of report and ordering information please visit:

http://www.aarkstore.com/reports/Global-Cruise-Market-Report-2012-Edition-126293.html

During the past years, the cruise market represented an important sector in the overall travel industry, mainly due to the fact that the cruise voyages are known to deliver unparalleled customer satisfaction. It has been found that in most cases, the cruise experience consistently exceeds expectations of both the first time and frequent cruisers. The increasing affordability of the cruise voyages is also one of the major factors driving the growth of cruise industry worldwide. During the last decade, the cruise industry has almost doubled in terms of the number of passengers carried worldwide.

Geographically, cruising is considered a well established vacation sector in the North American market, a growing sector in the European market and a developing but promising sector in several other emerging markets. Historically, a significant share of the global cruise industry’s growth originated from the North American market. However, in the past few years, the cruise market is developing in Europe and therefore, the cruise companies have started investing heavily in the European market. Additionally, with rise in the income levels and the overall population size, emerging markets like Asia have also gained importance.

In order to convert the cruise prospect into new cruisers, the cruise industry is consistently increasing the onboard services. The cruise companies are trying to re-design their ships to enable disabled people enjoy the cruise voyages. The cruise industry is also focusing on family cruises, by providing services to suit all the members of the family ranging from toddlers to adults.

The global cruise industry is characterized by high consolidation. The major three companies account for more than 80% of the market. Carnival Corporation has always remained an undisputed leader in the cruise industry, accounting for more than half of the market. Carnival Corporation is followed by Royal Caribbean and NCL.

The report entitled “Global Cruise Industry: 2012 edition” discusses the global cruise industry in detail in terms of the global capacity, demand and geographical breakdown. It analyzes the major cruise markets including the North America and Europe. Also the emerging cruise markets of Asia, Australia and New Zealand are being discussed in detail. Some of the major ongoing trends as well as the factors expected to drive the cruise market are presented in the report. Also, some of the notable challenges and key issues faced by the cruise industry which can hamper the growth of the cruise industry in the years to come are being discussed. After discussing the competitive conditions in the global cruise market, the report profiles the major cruise companies, with their strategies for growth.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
     

Table of Contents :

1. Cruise Market

1.1 Introduction
1.2 Supply Chain Analysis

2. Global Cruise Industry

Market Revenues
Passenger Capacity Growth
Growth in No. of Berths
Regional Breakdown

3. North American Cruise Market

3.1 Demand and Capacity

Market Overview
Growth in Passengers Carried
Breakdown by Source Market
Growth in No. of Ships
Capacity Utilization

3.2 US Cruise Market

Market Overview
Breakdown by Region
Demographic Segmentation

3.3 Prevailing Trends

Trend in Cruise Length
Cruise Capacity by Destination

4. European Cruise Market

4.1 Market Overview

Growth in Cruise Passengers
Regional Breakdown
Embarkation Statistics
Share by Destination

4.2 Economic Impact of Cruise Industry

Direct Economic Impact
Total Economic Impact
Regional Breakdown

4.3 Regional Cruise Markets

4.3.1 United Kingdom

Market Overview
Passenger Growth
Share by Destination

4.3.2 Germany

Market Overview
Passenger Growth
Market Statistics

4.3.3 Italy

Market Overview
Passenger Growth

4.3.4 France

Market Overview
Passenger Growth

4.3.5 Spain

Market Overview
Passenger Growth

5. Emerging Cruise Markets

5.1 Australia

5.1.1 Overview

Market Overview
Passenger Growth
Regional Breakdown
Economic Contribution

5.1.2 Key Trends

Average Cruise Length
Cruise Penetration

5.2 Asia

Market Overview
Passenger Growth

5.3 New Zealand

Market Overview
Passenger Growth
Regional Breakdown