2012 Latest Report: Google Inc.: The World's Leading Search Engine

Google Inc.: The World's Leading Search Engine

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Introduction

Google Inc. was founded in 1998 by Larry Page and Sergey Brin. By 2000 it had become the world's largest search engine. This case study will examine the rise of the Google search engine, how it differs from its competitors, and possible threats it may face going forward.

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Highlights

Internet search engines have not been in existence for very long. As the Internet grew in the early 1990s, search engines began to emerge in an attempt to index Internet web pages. The early search engines were essentially a database of filenames.
In 1996, Larry Page and Sergey Brin started work on a search program called BackRub. As the BackRub search engine became increasingly popular, Page and Brin renamed it Google. Google rapidly rose to prominence, quickly overtaking Yahoo! as the leading search engine.
Google uses a process called PageRank to keep track of the relevancy of a page. This innovation led to Google achieving better results for search queries than any other search engine.

Your key questions answered

* What were the early search engines and how did they work?
* How does the Google search engine differ from its competitors?
* What market share does Google have?
* What competitive challenges will Google face going forward?
      

Table of Contents :

OVERVIEW
Catalyst
Summary
ANALYSIS
Internet search engines grew rapidly
Early search engines were essentially a database of filenames
WebCrawler was the first Internet search engine to index entire web pages
AltaVista was the first efficient search engine
The foundations for the Google search engine began in 1996
Google became incorporated in 1998
Google quickly rose to prominence
Other search engines have struggled to compete with Google
Google differs from its competitors
Other companies began to use Google for their search technology
Google’s prominent position is reflected in its market share
Google’s market share is largest in Europe
Google’s revenues come largely from advertising
Google introduced AdWords
CONCLUSIONS
Can Google maintain its lead in the market?
APPENDIX
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