2012 Latest Report: Global Smokeless Tobacco Market Report: 2012 Edition

2012 Latest Report: Global Smokeless Tobacco Market Report: 2012 Edition

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Historical evidence and archeological finds suggest that the practice of smoking tobacco by the mankind has been an unbroken tradition since thousands of years. With high pitched industrialization, extreme environmental damage by factors like wars and chemicals, and other human practices, the serious ill effects on health are being experienced by the use of smoking tobacco. Scientific developments have helped in the identification of these health risks, while technological advancements have compelled the society to be rightly aware of the health hazards involved. In the search for solutions, alternatives in the form of smokeless products, which are less harmful, have been developed and are being willingly adopted by the people worldwide.

The major markets for smokeless tobacco products are the US and the Scandinavian region, with the former being the world's largest market in the moist snuff product category, while latter is the leading provider of various snus tobacco varieties. Within Scandinavia, Sweden is the largest market for snus followed by Norway. Though, snus is a traditionally a Swedish product yet its market is fast expanding in regions outside Scandinavia like in the US, Canada, and Vietnam among others.

Reducing consumption of cigarettes due to awareness about health risks is creating space for greater use of smokeless products. Further, the rising incomes of people coupled with growing percentage of people, in the rising population, resorting to the use of smokeless product options is driving the market towards growth. Development of new products like snus made from ecologically grown tobacco and snuff with ultra low carcinogens, with the help of scientific research, is also providing people with new and less harmful alternatives thus strengthening the market for such products. Though less harmful compared to smoking tobacco, health risks do persists with the use of smokeless tobacco products. A debate continues about the threat of these products to public health at large and threat to children who accidently ingest such products.

The competition in the market for smokeless tobacco products is intense with the leading players being Swedish Match, Altria Group, and Reynolds American. Swedish Match is the leading player in the Scandinavian snus market, while Altria Group, Inc. holds the maximum market share in the US's moist snuff market. The factors such as quality, pricing, brand imaging, customer loyalty, and new product introductions, among others determine the competitive positioning of the companies operating in the global smokeless tobacco market.

The report analyzes the global smokeless tobacco industry including its market size and geographical segmentation. The report also analyses the key trends, drivers and challenges of the market. Further, the report highlights the strategies of top smokeless tobacco manufacturers – Swedish Match, Altria and Reynolds American Inc.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
 
     

Table of Contents :

1. Smokeless Tobacco: An Overview

1.1 Introduction
1.2 Types of Smokeless Tobacco

1.2.1 Chewing Tobacco
1.2.2 Snuff
1.2.3 Snus

2. Smokeless Tobacco - Market Structure

2.1 Global Snus and Moist Snuff Market
2.2 The US Smokeless Tobacco Market

2.2.1 The US Moist Snuff Market

Market Value
Market Volume
Key Segments

2.2.2 The US Snus Market

Overview
Market Volume

2.3 Scandinavian Snus Market

Overview
Market Volume
Price Trend

2.3.1 The Swedish Snus Market

Market Volume
Snus Consumers

2.3.2 The Norwegian Snus Market

Overview
Market Volume

2.4 Snus Markets outside Scandinavia and the US

2.4.1 Taiwan
2.4.2 Canada
2.4.3 Indonesia
2.4.4 India

3. Market Dynamics

3.1 Growth Drivers

3.1.1 Declining Industry Cigarette Volumes
3.1.2 Rising Personal Income
3.1.3 Growth in Population

3.2 Industry Developments

3.2.1 Snus Made From Ecologically Grown Tobacco
3.2.2 Moist Snuff Tobacco Product with Ultra-Low Carcinogen

3.3 Challenges

3.3.1 Health Risks Associated with Smokeless Tobacco
3.3.2 Regulatory Issues

4. Competitive Scenario

4.1 Competition in the Scandinavian Market
4.2 Competition in the US Market

5. Company Profiles

5.1 Altria Group Inc.

Business Description
Key Financials
Business Strategies
Establishing Leadership Position
Introduction of New Product Technologies

5.2 Swedish Match

Business Description
Key Financials
Business Strategies
Focus on Quality and Innovation
Growth Opportunities outside Scandinavia & US

5.3 Reynolds American Inc.

Business Description
Key Financials
Business Strategies
Strong Portfolio of Profitable Brands
Transformation due to Shifting Consumer Preferences

6. Market Outlook

6.1 Market Forecast
6.2 Forecast Methodology

6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysis

List of Charts

Production Process of Snuff
Top 3 Moist Snuff Brands Shipments to Retail, 2009-2011
US Moist Snuff Market Volumes, 2000-2010
US Moist Smokeless Tobacco Products Sales, 2009-2010
US Moist Snuff Market Volumes by Segments, 2000-2010
US Market for Swedish Snus, 2008-2010
Scandinavian Snus Consumption Volumes, 2000-2011E
Snus Volume Sale in Scandinavia by Type, 2010
Price Increases in Scandinavia, 2012E
Number of Snus Consumers in Sweden, 2010
Sales of Snus in Sweden, 2000-2010
Growth in Norwegian Snus Market (in volume terms), 2009-2010
Number of Tobacco Users in India by Type, 2010
Value of Tobacco Market in India by Types, 2010
Average Spend per User on Different Types of Tobacco in India, 2010
Geographical Segmentation of Consumption of Smokeless Tobacco in India, 2010
US Cigarettes Consumption, 2001-2010
Leading Players in the Swedish Snus Market (by Volume), Oct-Nov 2010
Leading Players in the Norwegian Snus Market (by Volume), Oct-Nov 2010
Competition in the US Snuff Market (by volume), October 2011
Altria’s Revenue Share by Business Segments, 2011
Altria’s Revenues and Net Income, 2007-2011
Swedish Match’s Revenue Share by Business Segments, 2011
Swedish Match’s Revenues and Net Income, 2008-2011
Reynolds America Inc.’s Revenue Share by Business Segments, 2011
Reynolds American Inc.’s Revenues and Net Income, 2007-2011
US Moist Smokeless Tobacco Products Sales Forecast, 2010–2014F

List of Tables

Taiwan’s Snus Market, 2009-2014E
Canada’s Snus Market, 2009-2014E
Indonesia’s Snus Market, 2009-2014E
Swedish Snus - Value and Volume Market Shares, April-May 2011
Swedish Match Market Share (by brands) in US Moist Snuff, Oct 2010-Jan 2011
Smokeless Products Shipment Volume, 2010 & 2009
Dependent & Independent Variables, 2004-2010
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output